By establishing a direct link between the farmer and ITC , e-Choupal Subscribe to this RSS feed. Problem Diagnosis case studies You can determine the core scenario of “Choupal Itc” case study by asking these two questions – 1. The purpose is to inform and empower them and, as a result, to improve the quality of agricultural goods and the quality of life for farmers. What is the major uncertainty? Set against the backdrop of under-served, over-exploited rural India, this case highlights how the use of technology by the Indian conglomerate ITC transformed the lives of many rural Indians at the same time that it was benefiting the company. Decision Scenario case studies 2.

Itc s rural networking project 4 iv. Corporate Social Responsibility in Rural India case study solution, Attractiveness — quantitative measures if applicable e. The evolved model will cater to the new generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for epidemic management; from next-gen farm management to online consumer outreach directly. National Entrepreneurship Awards

What is the case method? Panache Lok Sabha The problems encountered by ITC in setting up and managing these e-choupals included inadequacies in power supply, telecom connectivity and bandwidth, apart from resistance from middlemen and imparting skills to first-time internet users in remote areas.

The itc echoupal intiative harvard case study – Essay Example

This large-scale intervention in water stewardship covers 45 districts across 12 states and has brought the area under watershed to over 8,36, acres through more than 10, water harvesting choupxl. Find this comment offensive? This diversification allows him to choupao his crop at an opportune time, unlike earlier in the man dis, where he had no direct access to market information or alternative sources of income, and was thus unable to exploit price trends.


IT for Medical The key social aspects have a tendency to be the demographics and culture of the populace. Corporate Social Responsibility in Rural India case study solution, Every other day, an ITC executive is making a presentation on this initiative somewhere in the world.

Itc E Choupal Case Study Analysis

ITC has brought a network of insurance companies, banks, micro-finance entities, seed and fertilizer companies, FMCG, e-learning and training organisations to the doorstep of rural India. Evaluation Scenario case studies 3. Foul language Stidy Inciting hatred against a certain community Others.

Request Case Study Solution. The key triggers to the development of the e-choupal model have been challenges posed by Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries. The purpose of is to build a map of information that the case contains. Through its e-Choupal initiative, the firm also runs women empowerment programmes particularly focusing on Ultra Poor Women, which enables development of entrepreneurial skills, besides income generation.

The case requires accurate casual analysis. Everything changed for Singh casse when the diversified conglomerate ITC introduced an e-Choupal to his village.

ITC also uses e-Choupal as a medium to advertise consumer products.

itc e choupal case study harvard

Firstly – an ability to analyze the case, give meaning to its key issues and questions that have been asked about it. The case study method is a powerful learning tool. My Saved Articles Sign in Sign up.


What does the main character have to do? This article has been written in partnership with ITC Limited. It provides the farmer with access on weather reports customised to his region, lends best farming practices, and provides goods and services like farm implements, fertilizers to banking and insurance products at his doorstep.

National Printing press, Bengaluru.

itc e choupal case study harvard

To see your saved stories, click on link hightlighted in bold. In the future, services like health, education and business process outsourcing could be added to the e-choupal ambit. Singh, for example, prefers to sell his wares to the company at the Choupal Saagar, an ITC-supported hub that doubles up as a procurement and warehousing centre, besides a market for inputs like seeds and fertilizer.

Analyzing the five forces should not provide you a static picture of the business. This will not only help in guided reading but also better understanding of your reasoning and why you harvars at the conclusions that you did. The farmer takes the note along with his produce to the nearest ITC rural services hub called Choupal Saagar, which falls within a km radius. Yet it is besieged by myriad challenges. A case study in a To know what products or services Choupal Itc is in?